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Journal information
- Publisher
- Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
- ISJN
- TRZST
- Subjects
- Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · marketing · Marketing. Distribution of products · Regional Development and Management Studies · Technology Adoption and User Behaviour
- Country
- HR
- Languages
- EN, HR
- ISSN
- 0353-4790
- E-ISSN
- 1849-1383
- ISSN-L
- 0353-4790
- Open access
- Yes
- OA since
- 2006
- Publication years
- 2016–2025
- Website
- Visit journal ↗
APC records
- DOAJ · 2026
- No APC