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Journal of Marketing and Consumer Behaviour in Emerging Markets

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Journal information

Publisher: University of Warsaw
ISJN: JMCBE
Subjects: advertising · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Corporate Identity and Reputation · Customer Service Quality and Loyalty · Digital Marketing and Social Media · e-commerce · economics · Environmental Sustainability in Business · management · Management. Industrial management · marketing · Marketing and Advertising Strategies · Marketing. Distribution of products · sales · Technology Adoption and User Behaviour
Country: PL
Languages: EN
ISSN: 2449-6634
E-ISSN: 2449-6634
ISSN-L: 2449-6634
Open access: Yes
OA since: 2020
Publication years: 2015–2025
Website: Visit journal ↗