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Journal of Applied Marketing Theory

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Journal information

Publisher: Georgia Southern University
ISJN: JAMTH
Subjects: advertising · Advertising · brand management · consumer behavior · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · HF5410-5417.5 · Management and Marketing Education · marketing · Marketing. Distribution of products · product development · public relations · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society
Country: US
Languages: EN
ISSN: —
E-ISSN: 2151-3236
ISSN-L: 2151-3236
Open access: Yes
OA since: 2010
Publication years: 2010–2025
Website: Visit journal ↗